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- Specialized search ehgine market for small business how to#
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And all kinds of subscription services offer a first month free – knowing that a large percentage of customers will never cancel. A few years ago, I was invited to new neighborhood nail salon that had an opening weekend offering free manicures. Samples work for all kinds of products – and services – not just food. Think about food samples – you may not want to spend $6 on a jar of jam that you don’t know whether you’ll like, but once you’ve tasted it, you’re okay with shelling out the extra bucks. (And woohoo – samples are back at Costco!)įree samples work because they make customers more comfortable with making a choice. I live in Silicon Valley, and I once saw a tech billionaire waiting for a free food sample at Costco. If they had a sign on their truck – even one of those magnetic signs they can pull off – they’d be advertising their services, and I might find a new electrician that I need. I suggested he put up a sign saying something like “Hold your private event here.” Months later he thanked me, saying that the one sign – which probably cost him less than $100 – had made him tens of thousands of dollars in bookings.Įvery week, I see a truck pulled into some neighbor’s driveway from a plumber, electrician, carpet cleaner, whatever, without any markings on it. Talking with Randy, the owner, he said he made the most money from having private events. I used to go to a small wine bar in my neighborhood.
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Let’s talk about signs – all kinds of signs.
Specialized search ehgine market for small business how to#
But remember them when thinking about how to grow your business. None of these are exciting, and you probably know about them all already. So let’s talk about those “unsexy” – yet tried-and-true – marketing that works for small businesses. But they’ll probably get you customers – paying customers who know what you do, know your name, and know how to reach you. The reality is that for most small businesses, the best types of marketing are unsexy – they’re not flashy, they’re not new.
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There are lots of sexy, fun ways to market your small business. Hiring a celebrity to be a social influencer.